Download E-books The Physics of Brand: Understand the Forces Behind Brands That Matter PDF

By Aaron Keller, Renee Marino, Dan Wallace

Three practitioners take you on a theoretical trip to the depths of the logo universe. you may be brought to 3 new great types illustrating how manufacturers mixture worth for model vendors, humans and society. those versions body new how you can verify the price of manufacturers, articulate smarter ideas and layout memorable moments. The authors go away a grin on your brain as they weave neuroscience, micro and macro economics and complicated platforms right into a narrative both worthwhile for finance because it is for advertising leaders. it is a brand-new manner of thinking.

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