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This e-book deals a cross-cultural comparability of French and British cosmetics ads and explores how the discourse of attractiveness ads represents principles approximately femininity in French and English language contexts. because the international good looks expands and shoppers develop into extra serious of the claims made, the subject of cosmetics ads discourse is tested utilizing Feminist serious Discourse research. One universal subject matter underlying such a lot cosmetics ads discourse is that the feminine physique consistently calls for ‘work’ to mend its ‘problems’: flat epidermis, dry hair, and so forth. the writer makes use of issues of language and gender, media and identification, and ads throughout cultures to show precisely what's going within the language of cosmetics ads and to supply a primary step in the direction of hard those principles and pondering possible choices.

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