Download E-books The Economy of Icons: How Business Manufactures Meaning PDF

By Ernest Sternberg

Though many nonetheless imagine that we are living in a data financial system, Ernest Sternberg asserts that the motive force in 21st-century capitalism isn't details, yet picture. via stories of meals processing, actual property improvement, tourism, videos, and hard work performances, he examines how companies endow items with evocative meaning.

It has develop into universal knowledge that we are living in a postindustrial details society during which information and calculation underlie wealth. yet now that info is as repeatedly produced as business or agricultural items, companies are learning that they top in attaining aggressive virtue by way of generating what shoppers so much dearly seek—personal which means. The 21st-century economic system produces simply that: no longer purely info, yet evocative photographs; not only commodities, yet meaning-laden icons. As Sternberg exhibits, meals now attraction via their sensuality and nostalgia; homes and shops draw consumers via their exoticism; humans promote their hard work during the planned functionality of the self for the industry; and vacationer locations supply up conscientiously crafted thematic reviews. while farms, factories, and knowledge processors as soon as stood on the middle of the economic system, now motion picture studios do, generating the product valued primarily, significant content material, from which downstream enterprises gather the topics that animate desire.

Now that which means pervades creation, Sternberg argues, modes of inquiry as soon as reserved for the arts make experience within the examine of the economic climate. Drawing on artwork background and aesthetics, he introduces iconography as a style of cultural research tailored to the research of industrial creation. via comparative experiences of various financial sectors, starting from nutrients processing to tourism, Sternberg includes out an iconographic research of the recent economic climate. it is a provocative research for students, scholars, and execs facing advertising and customer learn, tradition and media reports, socio-economics, and financial geography.

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