By Tom Monahan
An Adweek Book
grasp the concepts that high businesses use to spark creativity
In cutting-edge company surroundings, gaining the aggressive aspect via inventive and unique considering is a vital section of model technique. inventive chief of advertisements Tom Monahan deals a clean examine the topic, delivering tough and speedy equipment for releasing the brain and encouraging energetic creativity in oneself and others. His 180-degree Thinking(TM), a hundred MPH process, and different ideas he employs in his artistic consulting perform are easy-to-use concepts for unleashing new rules and facilitating artistic product improvement, advertisements, and advertising and marketing plans. This ebook has the additional advantage of Monahan's event of utilizing those equipment at A-list customer businesses.
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