Download E-books The Attention Merchants: The Epic Scramble to Get Inside Our Heads PDF

From Tim Wu, writer of the award-winning The grasp Switch and who coined the word "net neutrality"--a revelatory examine the increase of "attention harvesting," and its transformative impact on our society and our selves.

Attention merchant: an industrial-scale harvester of human awareness. an organization whose enterprise version is the mass trap of awareness for resale to advertisers.

In approximately each second of our waking lives, we are facing a barrage of advertisements enticements, branding efforts, backed social media, advertisements and different efforts to reap our consciousness. during the last century, few instances or areas have remained uncultivated via the "attention merchants," contributing to the distracted, unfocused tenor of our occasions. Tim Wu argues that this isn't easily the byproduct of contemporary innovations however the final result of greater than a century's progress and growth within the industries that feed on human consciousness. From the pre-Madison street delivery of advertisements to TV's golden age to our current age of notably individualized offerings, the enterprise version of "attention retailers" has consistently been an analogous. He describes the revolts that experience risen opposed to those relentless makes an attempt to persuade our intake, from the handheld remote control to FDA laws to Apple's ad-blocking OS. yet he makes transparent that spotlight retailers develop ever-new heads, and their technique of harvesting our recognition have given upward push to the defining industries of our time, altering our nature--cognitive, social, and otherwise--in methods unbelievable even a new release in the past.

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