By L. Meghan Mahoney, Tang Tang
Strategic Social Media is the 1st textbook to move past the promoting plans and how-to courses, and supply an summary of the theories, motion plans, and case reports valuable for educating scholars and readers approximately using social media to fulfill advertising goals.
- Explores the easiest advertising practices for achieving company objectives, whereas additionally supplying ideas that students/readers can observe to any previous, current or destiny social media platform
- Provides accomplished remedy of social media in 5 certain sections: panorama, messages, advertising and marketing and company versions, social switch, and the future
- Emphasizes social accountability and ethics, and the way this pertains to capitalizing on industry share
- Highlights advertising ideas grounded in learn that explains how practitioners can impact viewers behaviour
- Each bankruptcy introduces idea, perform, motion plans, and case experiences to educate scholars the facility and confident percentages that social media hold
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