With [Bob Schulberg's] loss of life, radio misplaced a super suggest and a great pal. thankfully, Bob's proficient son, Pete, is aware much approximately broadcasting, too either as a printed newsman and a newspaper journalist overlaying the media. Pete has picked up the place his dad left off, bringing the publication brand new with a ability and thoroughness i do know Bob will be pleased with. strong writing runs within the Schulberg kin. Radio is magic very well. And the Schulbergs, Bob and Pete, clarify how the magic works. "This is needed examining for all broadcasters and all revenues humans in all markets and codecs. -- Rocky Blumhagen Station supervisor KGON/KNRK Portland, OR ""Radio advertisements: The Authoritative guide" is a needs to learn for either neophytes and veterans of the broadcasting business." -- Jerry Feniger coping with Director Station Representatives organization "The apple does not fall faraway from the tree! Pete Schulberg has undated his father's vintage paintings for the our on-line world period, generating a totally modern e-book that keeps the 1st edition's transparent, readable presentation of these basics necessary to each broadcaster and advertisements expert. "Radio ads" is worth it examining for college students and rookies to the company in addition to professional professionals who're trying to find new rules on tips to use radio extra successfully. This ebook is a winner!" -- Roger Baron vice chairman, Director of Media study Foote, Cone & Belding
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