Download E-books Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) PDF

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this publication examines the contributions that numerous well known participants have made to advertisements in the United States. The paintings opens with a dialogue of Colonial ads and the printers, reminiscent of Benjamin Franklin, who created it. It then is going directly to think of early ads brokers reminiscent of Francis Wayland Ayer and the contributions of the nice promoter P. T. Barnum.

Lydia Pinkham's Vegetable Compound and the ads of patent medications is usually coated, as is John Wanamaker's effect on retail advertisements. The e-book then examines the ads variety of Albert Lasker, proprietor of Lord and Thomas ads organization, in addition to Harley Procter's advertisements of Ivory cleaning soap and Procter & Gamble's first a hundred years. Elliot White Springs's use of intercourse in advertisements and the Springs Cotton turbines advertisements crusade of the Nineteen Forties and Fifties concludes the volume.

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