Download E-books Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers PDF

By Barry Feig

An exciting new examine the full advertising and marketing procedure, during which readers find out how to construct "emotion" into each part of the selling plan - from product improvement to positioning to packaging to advertisements. What will we suggest via "emotion?" A product with emotion says to the buyer: "I comprehend who you're. i do know what you want." A product with emotion appeals to shoppers' self-image, ego, and their wish to think targeted.

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