By Barry Feig
An exciting new examine the full advertising and marketing procedure, during which readers find out how to construct "emotion" into each part of the selling plan - from product improvement to positioning to packaging to advertisements. What will we suggest via "emotion?" A product with emotion says to the buyer: "I comprehend who you're. i do know what you want." A product with emotion appeals to shoppers' self-image, ego, and their wish to think targeted.
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