Download E-books kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens PDF

By Anne Sutherland

Kidfluence details the most recent examine at the demographic and socio-cultural developments of teens born after 1980--Generation Y. This "what works and what does not" booklet presents sellers and advertisers with sometimes-surprising findings on what details and items those youngsters really need, and the way to arrive them such a lot successfully with no turning them off completely.

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