The first entire framework for integrating offline and on-line marketing!
- Step-by-step techniques for reengineering any model!
- Achieving actual synergies among on-line and offline manufacturers
- Includes interviews with the world's major web branding executives
The net has replaced all of the enterprise principles you reside by–especially the foundations for branding your items, companies, and association. Cyberbranding does not basically convey you the way the principles have replaced: it provides an entire framework for branding that works now–and for future years. Drawing on her huge adventure as a advertising consultant–and on interviews with a number of the world's prime web branding executives–Deirdre Breakenridge solutions those and different the most important questions:
- How do you progress your model on-line with no compromising the values it already holds within the "real" international?
- How are you able to re-engineer an present model within the wake of the web revolution?
- How are you able to create a brand new model that leverages the complete energy of the net?
The net. it is not effortless funds. it is not an excuse to overlook the basics. yet for dealers prepared to work flat out, and paintings intelligently, it's the brand-building chance of an entire life.
In Cyberbranding, Deirdre Breakenridge indicates the right way to use the net to construct brands–and client relationships–of outstanding intensity and tool. Drawing at the Internet's so much striking good fortune stories–and its cautionary stories of disaster–she indicates how you can:
- Develop the imaginative and prescient of your on-line model
- Identify your actual on-line viewers
- Persuade your buyers via empowering them
- Personalize with out changing into intrusive
- Make the main of on-line and offline examine
- Use the much-maligned banner advert as a key branding instrument
- Integrate Internet-based and off-line branding actions
- Appeal extra successfully to ultra-modern multi-tasking client
- Draw the repeat site visitors you are looking for
- Create affiliate marketing online courses that work
With Cyberbranding you could grasp classes others spent billions to learn-and construct twenty first century manufacturers worthy billions to possess.
Whether you are a enterprise chief, strategist, advertising and marketing specialist, or public kinfolk professional, Cyberbranding offers an motion plan for strengthening your model on-line and off–and leveraging it for max aggressive virtue.
"Finally, a e-book that covers all of the vital elements of web marketing!"
–Chuck Riegel, EVP around the world advertising and marketing, Cybercash
From the Foreword:
"...Smart CyberBranding isn't approximately development the following Amazon or Yahoo or eBay... the hot part of the web revolution is ready how businesses–often derisively known as "old economic climate" companies–take good thing about the recent medium to enormously increase their backside strains. And Breakenridge has performed her half to indicate them within the correct direction."
–Thomas J. DeLoughry, Former government Editor, net World
Read or Download Cyberbranding: Brand Building in the Digital Economy PDF
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