By Victor L. Hunter
Offers a version for doing enterprise within the new customer-focused atmosphere & useful assistance for imposing ecocnomic, customer-driven advertising software. lets you: determine & degree the most important econ. of purchaser retention; boost an built-in method of maximizing the worth of each client touch; verify shopper wishes & fit them together with your org. middle compet.; review & coordinate the weather of your communications prog.; create a purchaser group middle that builds on a suite of shared values & wishes; hold & domesticate your most sensible clients; gather new enterprise & new clients extra cheaply; & hyperlink inner & exterior groups in a ecocnomic chain of commercial relationships. Illustrations.
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