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By Joan Gibbons

Art and ads are frequently visible as power enemies, with the single being loose from advertisement issues and the opposite based upon them. during this basically written and wide-ranging ebook, Joan Gibbons argues particularly for a at the same time enriching dating among the 2, exhibiting how artists have reached a much broader viewers by way of embracing the strategies and mass media of advertisements, and the way ads has hired matters and techniques of up to date paintings. Charting key issues of overlap and antagonism, she seems to be on the paintings of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk reduce to Benetton's surprise of truth. Exploring state of the art ads from the influential paintings of David Carson to Wieden and Kennedy's Nike campaigns and the artwork and ads paintings of Tony Kaye, she additionally seems on the expanding endorsement of paintings by way of hugely branded items comparable to Absolut vodka, to argue that paintings and ads needn't be together unique terms.

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