By Keiko Tanaka
Keiko Tanaka deals an research of the linguistic units which are utilized in ads, the strategems which advertisers hire to realize and maintain the eye in their viewers. utilizing relevance thought as a framework, she units out its key points and applies them to the language of written advertisements in Britain and Japan. specific emphasis is put on `covert communication', puns and metaphors, and the booklet incorporates a targeted bankruptcy on photographs of ladies in jap ads. it truly is totally illustrated all through with contemporary contrasting ads drawn from the 2 nations.
The ebook presents a compelling research of the language of ads, and an exploration of Relevance thought that may be of curiosity to students in lots of fields.
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