By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in advertisements study are released by means of the ecu ads Academy (EAA). This quantity is a compilation of analysis awarded on the twelfth overseas convention in ads (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention accumulated one hundred and five best researchers from 23 international locations less than the convention subject matter “To Boldly Go... Extending the limits of Advertising”. The publication presents overseas cutting-edge learn with 23 articles by way of well known students from the global ICORIA community.
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