Download E-books Accidental Branding: How Ordinary People Build Extraordinary Brands PDF

By David Vinjamuri

Each year, millions of recent company are began through individuals with no wisdom of contemporary advertising at all?and a few of them live on and thrive. Accidental Branding tells the tale of 7 "accidental" manufacturers and the way their founders beat greater opponents by way of breaking the normal principles of promoting. profitable manufacturers like Burt's Bees, J. Peterman, and Clif Bar exhibit how doing issues otherwise may end up in big-time luck. in case you are an entrepreneur or a marketer, this consultant will assist you construct superior manufacturers.

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